If our consciousness is the force that is aware of what is happening to us, as well as the decision what to do next, then what exactly is the ego? Is it the voice in our head? Is it the feeling of the "I"? Could it be the snake that whispers to step away from God's Path? I have never found a convincing way of setting up this question. What exactly is it when we talk about the ego? Is this force just deluded or is there a desire inside of us that wants to deliberately walk away from God?
While I can't get my arms around the problem statement, the solution to the problem is actually quite simple. We are in charge - we are holding the reigns despite our thoughts and emotions. When the cart is drifting away from the Way, we can counter-balance. If the insight of the snake is to create, to become artists and scientists, to be "like God" as the snake puts it, then why not? Isn't that what our world was made for?
We are creators, so let's create something, but let's do it according to God rules. We can step away from competition, mistrust, scheming, and fear. We can embrace love every step of the Way. While we perhaps will never be able to shut up the voice in our head, and likely will never be able to leave behind some negative emotions, it is very much in our power to line up our ego drive with the Way. That's what it means to be a Tao traveler.
Re-read the story of Adam and Eve. Couldn't the snake's advice be an invite to become business men, professors, doctors, politicians, parents, teachers, scientists, spiritual travelers, artists or story tellers, or whatever else it is you consider your mission? The world that you and I perceive was created as a virtual reality show with the sole purpose to complete our soul longings and return Home. Create, design, teach and invent to your heart's desire just make sure that love follows you every step of the Way.